How Safe is your Domain Name?

When you think of business assets, physical items probably come to mind first: the building you own or are purchasing, your equipment, your furniture. You insure these items against loss.

What about your intangible assets? Your electronic client files are highly valuable and irreplaceable. You perform regular backups. And you periodically check your backup to be certain you can actually reinstall the backed up information. You keep the backup disk or drive off site.

Have you considered the safety of your domain name; also known as your web address or URL? There are ways to protect this highly valuable and irreplaceable corporate asset.

1. The user name and password for both your domain and hosting providers should be in the company's permanent record, accessible to two or three trusted individuals.

2. The contact information with both providers should be updated as needed.

3. The domain name should be owned by your company, although your web developer or hosting provider may be listed as a technical contact.

4. Your domain registration renewal date should be noted in the tickler systems of two or three staff members.

5. If your domain name registration is managed by an outside source, ask about their process for tracking and secession.

Loss of your company website and email can be devastating. There are domain name grabbers watching your domain expiration date, waiting to grab it. There is typically a grace period where you can renew without penalty, but why take the risk? Track your domain name expirations, user names and passwords, and protect your company investment and internet branding.

Nancy Harrison
EverythingJustSo.com
Web Development and Content Management

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